“Change the Score,” Project 7’s basic mission, strives to build a better world by creating a collective awareness and improvement in the seven areas of need. We believe there are others in the world who feel the same way they do but a lot of them just don’t know how. The company’s goal is to bring to market everyday products— the first of which is bottled water—that consumers can easily purchase in order to effect change across the seven areas of critical need. We are redefining the way people think about business and the products that are on their pantry shelf.

Project 7 will take more than 50 percent of profits from its products to create a community piggy-bank. Throughout the year, the company will accept applications from nonprofits that benefit one of the seven causes, eventually selecting three finalists for each. Project 7 will then invite consumers to vote online for the organization within each area that will receive proceeds collected from consumer purchases throughout the year. In total, Project 7 will support seven different charities, each representing one of the seven areas of need in our world.

Please take a minute to check them out. Also of note, their t-shirts are probably the most comfortable I’ve ever worn. Worth your money, and well designed. Project 7 Store. Delicious.

We recorded our first weekend of development for the sake of history. Enjoy.